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Search Engine Optimization

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Search engine optimization is a matter of keyword placement in meta tags and, particularly, inside the web page (off-page considerations not considered here).

So identify the right keywords (using Wordtracker, say) and put these keywords in the body of your page as well as the Title tag, and Meta Description and Keywords tag.

Putting your keywords inside a H header tags is also recommended too.

Use Keywords And Metatags To Get The Click!

- Search Engine Optimization

Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?).

And pages should be 'optimised' BEFORE you submit them to the search engines.

Search engine optimization is really not that difficult, but it is important: no-one visits your site if they can't find it on the first few pages of a search engine.

A good way of 'getting found' is to choose high-demand low-supply keywords (like "free nokia ringtones"), and to create pages optimised for those keywords. (Obviously, you need to find keywords relevant to your website.) The basic guidelines, below, show you how to optimise your pages - how to make sure your site gets the click.

But how do you find these profitable high-demand low-supply keywords in the first place?


Use these resources

Wordtracker claims to be the ultimate tool to increase your website traffic. It's aims are simple:

  • FIND the top keywords searched for on the Internet
  • ENHANCE your meta tags, title and document body to increase your visibility
  • DISCOVER millions of niche keywords for use in your webpages

You simply add suitable keywords to a basket, and their profitability is determined using a single search engine (the paid-for tool determines profitability using all of the major search engines).

Wordtracker is a powerful tool that I use on many occasions. Many top Search Engine Optimization specialists also use Wordtracker.) You should use it too, to improve your chances of getting free search engine traffic.

(Find a fuller review of Wordtracker and other keyword research tools at this most searched keywords page.)

More Keyword Suggestion Tools...

The most popular keyword suggestion tools include Wordtracker (see above), as well as the Google Adwords keyword tool. You can also learn a lot from these tools:

  • Google Insight
  • Google Suggest
  • Yahoo! Clues
  • Good Keywords
  • Keyword Discovery
  • (and more!)


Study these basic search engine optimization guidelines, first...

Many of the major search engines behave differently to each other when it comes to choosing the best pages.

Worse than this though, is that some use metatags and some ignore them completely, preferring only to rely on page content (with weighting given to words at the top of the page). Even worse still, the search engines constantly change their ranking rules (algorithms).

So understand that these are only basic guidelines. However, they should help your web pages rank better with the search engines, over time.

On-page search engine optimization basics:

  • TITLE tag should be between 5 and 12 words (Most important tag!)
  • Meta DESCRIPTION tag should be between 5 and 20 words
  • TITLE and Meta DESCRIPTION should be different. Combine both
    to encourage someone looking at a busy page of search results
    to click your link, rather than someone else's.
  • Meta KEYWORDS tag should be between 0 and 50 words
  • HEADING Tags should be used, if possible (these tags are used
    instead of Meta DESCRIPTION tag, sometimes)
  • Meta KEYWORDS tag should contain words that exist in TITLE and
    Meta DESCRIPTION tag (as well as in page content)
  • Do not use too many COMMENT tags, or Image ALT tags,
    especially if you stuff them with keywords
  • Word order matters; e.g. uk optimization is not optimization UK

-- sidebar ---

Don't know what the above means? The HTML tags are shown below:

* TITLE - <title>Search engine optimization</title>
* DESCRIPTION - <meta name="description" content="de scription" />
* KEYWORDS - <meta name="keywords" content="key, words" />
* HEADING - H1, H2, H3,...
* COMMENT - <--! comments go here or keywords -->

--- end sidebar ---

Again, these are basic guidelines - don't take them too literally. Remember, the most important content for the search engines is also the most important content for your site visitors - your actual page content.



You can find out a great deal more about keywords, metatags etc. from this excellent resource:

- Search Engine Optimization ( @ Search Engine Watch)

Remember that search engines are getting more and more sophisticated. Concentrate on creating valuable keyword-rich pages that your site visitors will like, the search engines will like them too! And your site is sure to get the click! Search engine optimization - as simple as that


Reminder: This page is about using search engine optimization to promote your website -- please share this page!  


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