incoming links is more important than ever these days. Yes, it's okay to do reciprocal
linking but one-way inbound links are better. And avoid linking to so-called
bad neighbourhoods, or using link-building software (yuck!).
Building - Tips & Strategies That Work!
building is more important than ever to the success of your website.
site owners know that successfully promoting any website is a matter of getting
on-page criteria right - whether the page is optimised for search engines, page
title you use etc. - as well as getting the off-page criteria right.
one of the most important off-page criteria is how many websites link to your
site, or rather how many important websites link to your site.
is an important website?
it's a website that the search engines (like Google) trust; a website that belongs
to good or even important neighbourhoods.
example an important website:
could be a website like Amazon.com, BBC.com or Microsoft.com,
it could be a directory site like DMOZ.org
it could be a blogger directory like Bloglines.com
it could be a site with high
Google Page Rank
it could be the best freebie site in the world (thefreesite.com)
it could be a site belonging to an educational institute like Oxford University.
as important, if not more important than getting a link from an important website
is not linking to sites from so-called bad neighbourhoods!)
Learn more about building links
now maintain my links pages according to the principles of Dr. Ken Evoy's free
Your Links Work.
- I'm not really a fan of reciprocal linking programs, per se, but the exception to the rule is SiteSell's Value Exchange link exchange program. I use this service with 3 of my sites - I register 3 times, and have provided 3 sets of keywords to find suitable matches for.
You won't get hundreds of inbound links with Value Exchange, but you will be able to swap links with a few highly targeted, non-competitive sites.
should someone want to link to your website in the first place?
in mind that the best possible way to link
building is to create a website with wow!, so
that they want to link to your site, then you will not go far wrong. (It
is no surprise that Amazon, Microsoft and Myspace are some of the most linked-to
having said that, several link building strategies include:
link building services
This might mean using software or it might mean
paying for someone to start a link building campaign. I recommend that you try
and get proof that the service works first.
An example service is WeBuildLink.com that has a
offers manual directory submission, article submission ,link building and blog
submission service at a very affordable cost. http://www.webuildlink.com
Paying for a link on a directory is sometimes a good idea.
(See this search engine submission page).
However, there are many websites that allow you to buy links from their sites
simply because they have high Google Page Rank. Unfortunately, this is becoming
a way to get banned from search engines. Proceed with caution.
Write helpful articles that other site users are glad to put
on their website and include a link back to your site in your article resource
box - see how to write an article. (It is best
not to include this article on your site.)
linking or swapping links
I think it's fine to swap links every now and
then, but no longer is this a viable strategy to build incoming links to your
website on a large scale (in my humble opinion).
The best way to swap links, though - and the only method I use these days - is to use SiteSell's Value Exchange link exchange program. Value Exchange allows you to target suitable sites via a set of keywords that match your site. It then generates matches of sites you may want to swap with, and allows you to say yes or no to the swap. If you say yes, then it sends the site owner in question a polite email (NOT a spammy email, and the site owner is expecting the contact), and can both take it from there.
Value Exchange is very useful in generating a few targeted reciprocal links.
links is very important and there are many strategies you can use to do so - see
get people to link to your
site. Always remember, though, that you must build high-quality links into
your site, every week, every month and every year.
of inventive ways to get links, and avoid reciprocal linking if at all possible.
link to a high-quality site without asking for a link back in return.
that was not a hint! ;-) )
Reminder: This page is about using link building
to promote your website -- please share this page!