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How to Write a Newsletter

Writing a newsletter (aka ezine or e-zine) on a regular basis is a great way to keep people returning to your website. Email marketing, as it is also known, still works - despite the issues of spam. There are many tools and resources that show you how to write a newsletter.


How to Write A Newsletter (Publish an Ezine) to Get Site Visitors To Return (and More)!

How many visitors to your site ever return?

Not as many as you would like, I bet!

The thing is, it's a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:

  • Ask people to bookmark your site;
  • Get people to make your site their homepage (your site had better be good!);
  • Make your site the next Yahoo! or Blogger or Hotmail (ideal, but not too easy); or...
  • Publish an ezine or newsletter!

Yes, publish a newsletter (and get people to subscribe)!

Writing a newsletter is the BEST WAY to stay in touch with site visitors and existing customers.

At the very least you can remind them about your website on a regular basis. But, even better, you get a chance to develop trust between your visitors and yourself.

And on the faceless Internet, trust is everything!


Visit this website

Visit Dr.Mani Sivasubramanian's Ezine Marketing Centre. Dr Mani's ezine resource has plenty of free information on ezine publishing.

To quote from the site, Ezine Marketing Centre lets you:

"Create email newsletters, build huge opt in email lists and get advanced ezine marketing tips, strategies and secrets right now. Create email newsletters or ezines to promote your e-business and explode profits - Advertising tips techniques secrets ebook for high profit email list building, getting, buying tips and techniques to increase email list profits..."

You get the idea.

And, Dr Mani sells plenty of information too, for those willing to invest money (as well as time) into their ezine publishing efforts.


Then promote! promote! promote!

As with your website, you need to promote your newsletter and get people to sign-up. By all means start with your friends and family, and then try these legitimate methods (please don't send unsolicited mail - SPAM wastes everyone's time!):

You MUST promote your newsletter on your own site

  • Put the newsletter sign-up form at the top left or top right of as many of your pages as possible. Offer an incentive to sign-up, sell the benefits of your newsletter (first notice of the next sale, for instance, or chance to win something)
  • Use pop-up windows to encourage sign-ups. A little bit controversial, this, but pop-ups *do* increase subscriber sign-ups!

You CAN announce your newsletter to the world

  • Join various newsletter announcement mailing lists, follow their announcement rules, and announce, announce, announce (There are loads of these lists at .)

  • Visit the following website:
    Free Email Newsletter Directory

Okay, okay your newsletter may be too humble for all this promotion, but at the very least make it easy to sign-up on your website. Oh! One other way of promoting your newsletter:

You SHOULD make your newsletter a great read!

This is possibly the most important aspect of publishing a newsletter. Here are a few points to consider - try and make sure you:

  • Add your personality;
  • Publish on the same date;
  • Stick to a similar format;
  • Re-read and reread to remove mistakes;
  • Encourage feedback;
  • Have clear objectives and *meet them*; and
  • Enjoy yourself.

    But if nothing else, just keep it short! :-)

Kate Shultz explains more in her article loyal readers or subscribers.


Even do it yourself

Writing a newsletter is a bit difficult not to do yourself, I admit.

What I mean is that you can find many Perl/CGI scripts that allow you to run a newsletter, including subscribe and unsubscribe functions, from your own site. Subscribe Me Lite, written by CGI Script Center, is probably the best free resource to do this. And you can always do a search at CGI Resources:

And I use Aweber - not free though.)

Get Started Today For Only $1! - AWeber Communications


Read more

You can find out more about email publishing from the following excellent resources (Available in the full version of this article - request your copy below.) And you can find out the difference between loyal readers or subscribers here.

One last thing... don't forget SPAM filters

I originally wrote this article in 2001, when no-one had even heard of the expression spam-filter. Now, to counter the un-relenting spam that we all receive, spam-filters are everywhere.

What does this mean to you, the budding newsletter publisher?

Well, it means that you have to take great care now in what you write in your newsletter. If you don't, your publishing efforts will be wasted as the spam-filters will, wrongly, block your newsletter. And few of your subscribers will read it.

So don't forget the spam filters when you write your newsletter! Do a check to see if you need to change any part of it, first, before you send your mailing out.

You can do a spam-check here


Writing a newsletter on a regular basis is a great way to keep people returning to your website. There are many tools and resources that show you how. And there are many sites that will publish your newsletter for free (you can even find free content, for goodness sake).

Publish a newsletter and get to know your site visitors - and then let them get to know you! Be original, if you can, and do make sure your ezine gets past the spam-filters.


Reminder: This page is about how to write a newsletter or publish an e-zine -- please share this page!  


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