How I Promote My Websites...

Watch as I try and utilise a variety of website promotion tactics to increase traffic to my websites (including HowIPromoteMyWebsite.com). Some methods are familiar (writing articles, email marketing, building incoming links), whilst others are relatively new (getting exposure on social networking sites, using YouTube and Myspace etc.)

Website Promotion Diary

My name is Steve M Nash and I am the site owner and webmaster at several websites, and have been so since 1998. Over the years I have been exposed to many, many methods of promoting web sites, but have got lazy (I guess) and ended up utilising just a few, if any of those website promotion strategies.

That's why I decided to jump-start promoting a select few sites (My Websites - see below), using a range of methods suggested to me from a variety of sources (My Ideas and Sources - see below). So the intention, each day in October, is to promote one or all of these sites, and show how I go about doing it.

I will learn, and hopefully you will learn too. So, let's begin...

My Promotion Ideas (and Sources)

In no particular order, I have collected web promotion ideas from the following sources:

• Jackie Hole of 22 Minds Ltd (Google Adwords professional / SEO expert)
  Not surprisingly Jackie suggests looking at Adwords and other PPC search engines. She's also a fan of completely rebuilding websites, especially those that are generated by content management systems (CMS). Capturing people's email addresses is important too.
  
  
• My Promote Your Site Every Day (free email course)
  My 7-day promotion course discusses the importance of building in-bound links, of writing good press releases.
  
  
• Seach Engine News (paid-for subscription)
  Planet Ocean's excellent Search Engine News (ebook, newsletter) talks about how to reduce the no. of supplemental results on Google, and of how to make sure your site is known to the search engines only as https://yoursite.com (and not as https://yoursite.com/index.html ). They also have an excellent set of articles discussing how to build incoming links, and talk about so-called 'link bait'.
  
  
• Site Build It! (service run by Sitesell.com)
  Site Build It! is a somewhat unique tool in that it does much of the site promotion for you. E.g. it handles Google Sitemaps; it automatically submits new pages to search engines; it monitors your search engine ranking; it checks for bad links, etc. Importantly, it informs you of how well your page is optimised, and I shall be looking at this for HowIPromoteMyWebsite which is a Site Build It! website
  
  
• Kurt Melvin (long page about SEO for websites)
  Kurt talks about optimising websites not individual pages. He talks about creating more pages rather worrying about trying to reverse engineer the search engines. he makes a lot of sense, actually.

I also have a collection of ideas I've accumulated over the years (some of which appear on How I Promote My Website and some which don't). In particular, I'm interested in exploiting so-called social networking sites and the new big boys on the block like YouTube and Myspace.com (I would like to credit Allan Gardyne's 77 Ways ebook, in particular. )

So, I've already started combining and compiling the strategies I'm going to employ starting in October 2006.

My Websites

* According to Awstats
** Sites created around Sept. 2006

As you can see, my websites are a mish-mash of sites including a freebie site, a content site, two directory listings sites and a 'fun' site.

Clearly, some sites are more popular than others, and (equally clearly) each site would benefit from a different approach when it comes to promotion.

And I shall highlight the results of my efforts in my website promotion blog.

So, as the game host once famously said, "come on down"! Join in the fun, and learn as you do so.

Thanks,

Steve

PS I suggest you come back to these pages often :-)

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