Per Click Advertising
PPC search engine internet
marketing is about using the power of pay per click advertising - Google Adwords,
Yahoo Search Marketing (formerly Overture) etc. - to generate cheap, targeted
traffic to your website. And this free article shows you how to get going with
pay per click search engines, example tools and more.
Per Click Advertising
to pay per click advertising
per click advertising started with Goto (which changed its name to Overture and
is now called Yahoo! Search Marketing). But pay-per-click didn't really take off
until search engine heavyweight Google got involved with Google Adwords. It's
reported that Google makes billions each year through its pay per click program
and that internet advertising overtook more traditional forms of advertising as
long ago as 2006.
you consider that this is more or less the first form of marketing where you can
actually measure results in real-time (more or less), then you know that advertising
has changed forever and you need to get involved. Pay per click marketing is
not going away!
that's simply because pay-per-click search engines offer the promise of guaranteed
visitors for the keywords of your choice! (All you have to do is convert!)
to use pay per click advertising wisely!
are literally hundreds of pay per click search engines available for you to spend
your money. I suggest you only bother with the few I mention on this page to begin
with. They provide guaranteed traffic and reduce so-called click-fraud (especially
(Yahoo Search Marketing aka Overture and Google Adwords)
Search Marketing (formerly Overture) is the original pay per click advertising
program. However, its popularity as a marketing tool has probably been surpassed
by the superior Google Adwords product.
Search Marketing is also one of the most expensive, and competitive. A quotation
taken from their sign-up page:
$50 initial deposit is non-refundable and will be applied
or to the minimum monthly spend. Each
account has a $20 minimum monthly spend.
There is a
minimum bid requirement of $0.10 per click-through."
Google Adwords, it has tough anti-fraud measures in place - always evolving, obviously
- so there is far less chance of receiving so called 'bogus clicks' than when
using other pay-per-click search engines. Similarly the best pay per click management
tools work with it, helping you save time and money.
Yahoo! Search Marketing has an impressive search engine reach, with its results
found in 'Sponsored Listings' in many search engines.
If you are serious about generating targeted traffic to your site, but less bothered
about minimum (or maximum!) bid amounts etc. then you should consider signing-up
with Yahoo! Search
Learn more about using pay per
click search engines...
- If you
want to learn more about the pay per click tools you can including how to determine
the best keywords then take a look at these pay
per click advertising tools.
- Use Amazon?
popularised ppc search engine internet marketing with Google Adwords. AdWords
ads appear on the Google search engine itself, as part of the search engine listings
(right-hand-side), as well as on other search engines (known as Search Network)
and other content sites (known as Content Network - an example of content network
site would be this very website, How
I Promote My Website!)
other programs, Google AdWords doesn't always list the highest bidded term first
(see 'the basics of bidding on pay per click' below for details). In Google's
great results in AdWords doesn't necessarily
mean spending a lot either.
The AdWords system
rewards the best-performing ads."
Definitely consider signing-up to Google AdWords,but learn how to make the
most of your Adwords campaign first via a suitable tutorial or learning resource
Pay Per Click Advertising Programs
are other pay per click advertising opportunities worth considering. All of
the pay per click search engines listed below have considerable reach, and can
guarantee visitors to your site (often at a much cheaper cost Yahoo! or Adwords.). Two such examples...
Amazon. Yes, that Amazon runs a cost per click advertising program. Ideal for reaching ready-to-buy shoppers. Highly targeted placements.
Basics of Bidding on 'Pay Per Click'
Yahoo! Search Marketing (formerly Overture) as an example here, making a bid is
simply a matter of choosing the following:
* K e y w o r d
* T i t l e
* D e s c r i p t i o n
And as Yahoo Search Marketing recommends on its site, always repeat the keyword
in both the title and description to improve your chances of a click. Yahoo! Search
Marketing also comes with a keyword suggestion tool.
your keywords wisely
your keywords, and the amount you are willing to bid is also simple, but can take
a lot of time.
is because you need to research suitable in-demand keywords, that cost
little. Solutions to this problem include using the paid-for version of Wordtracker
- this excellent keyword suggestion tool allows you to brainstorm good keywords,
and determine the current cost of the top 20 bids. You might also want to use
bid management software.
more pay-per-click search engine tools, including Wordtracker, and keyword generation
resources at pay
per click advertising toolsBid
sure you don't spend too much money.
can add up quickly. It's probably worth investing in some kind of pay per click
management software, or at least worth using the built-in pay per click tools
provided by search engines like Yahoo! Search Marketing and Adwords.
you ONLY want your prospective customers to click. And you must know the value
of your visitor!
The best way to achieve success at the pay-per-click search engines is to bid
on many listings, but bid low...
per click bid management
you are a huge company, you will want to bid low and bid often. And this may mean
you need to utilise the services of a pay-per-click bid management program, to
optimise your efforts.
are many such bid management tools, and I suggest you take a look at the example
given below to see how well it suits your needs (or compares to another pay per
click management software)
Reminder: This page is about using pay per click
advertising to promote your website -- please share this page!