Write articles? Successful
internet marketer Jim Daniels considers that there are few better ways to promote
your website than by writing good, helpful articles. In his popular article, Traffic
Magnet, he explains why.
Changes to Google that happened mid 2012 (aka Google Penguin update) now make article marketing far less effective! Why?
- Website owners are far less likely to include duplicate content on their site (i.e. your article, that may appear on someone else's site) and,
- Inbound links from such sources are now much less valued by Google.
I now recommend that you write the genuine article (see below) but do it on a site by site basis (e.g. write a guest blog post on a related blog, that appears only the once)...
"Traffic Magnet"... The Genuine Article!
Most new, small business web sites take months to average
just a few hundred visitors per week. At many of these sites, growth
stalls indefinitely at that level. Unfortunately, lots of income just cannot be
generated with these numbers.
such little traffic to so many of these sites?
Well, while there are
a multitude of reasons, it basically comes down to this...
Most small business
owners simply do not have a marketing budget big enough to properly "kick
off" a new web site. What's more, web promotion is getting more and more
difficult as the net is saturated with new sites daily.
With these facts
in mind, I've put together one of my favorite traffic generation tips today.
It has been working for me for years, and it will work for you.
to call my little web traffic magnet, "The Genuine Article!"
"The Genuine Article" helped me grow my web site traffic to 8,000 visitors
per month in just my second month of existence. Not a big deal to many larger
web sites, but to a brand new site, not bad. Keep in mind, I had zero banners
and a very limited budget. I still rely on this promotion method heavily as my
traffic surpasses 100,000 a month.
So exactly what is this
traffic magnet and how can YOU use it?...
Simple. I write
about what I do. That's it. Nothing more. I simply write a new article every week.
I then do two things with my articles.
1. I email my
best articles to other publishers and webmasters. Since each article is filled
with real, useful information on my area of expertise, (online marketing) many
webmasters and ezine editors are happy to post the articles at their web sites
and in their ezines.
can use this powerful promotion method no matter what you are promoting. Just
visit this free ezine
directory [link no longer works] and gather some ezines on your area of expertise. Email each editor
and ask them if they accept article submissions. Nearly all editors are happy
to receive articles!
2. I also post my articles as stand alone web pages at my own
site. (With reprint rights.) I do this, not only to allow more webmasters easy
access to my articles. It also attracts more traffic through the search engines.
article that I post gets a fresh set of META tags and a search engine submission.
I also make sure that every article is keyword rich and I always try squeezing
in a few extra keywords where appropriate. This helps with my search engine ranking
and generates some very targeted traffic.
I can highly recommend you use 1st-4-Articles.com
if you'd like someone else to write your article (an exclusive custom-written
article for your website). Cost? Just a few outbound links in the custom-written
article. Example? Here: self-esteem
Beware, there is a fine line between what search engines consider "the natural
occurrence" of keywords and keyword "stuffing". If your document
is a good read that happens to be keyword rich, you stand a much better chance
at having it appear on a search engine than if is an obvious attempt at search
TIP: If you purposely misspell a few of your keywords, especially in your META
tags, it can actually be a good thing. After all, many people searching the web
often misspell the words they are searching on. This can work to your advantage.
Next, I am very careful to "title" my article web pages tactfully.
Heres an example of a few of my page titles:
ezines - Ezine advertising that works!
Direct Email Marketing. Using direct
email to sell.
Notice a few important components. The alphabetically
strategic first word, the most important words repeated (another helpful tactic),
and the interesting nature of the titles themselves. Even the word ezine is mentioned
in singular as well as plural in that first title. I'm always careful to employ
ALL of these features. They add up to better placement.
The last thing
I do as I build my "article" web pages is to place a link to my home
page on every article. Readers who find my articles and want more information
about the topic they are researching, can always simply click to my main site!
Starting to get the picture?
Every week I build another page and register
it with all the major search engines. Different keyword rich pages, different
subjects, and all linked to my main site home page.
are you using this creative and FREE marketing tool? If not, it's simple to start.
Gather your best areas of expertise and start writing. Contact at least 25 other
webmasters or ezine editors with the new article. Tell them about your article
that would fit in perfectly with their site or publication. And don't forget to
make every article into a separate web page at your site.
anyone can utilize the "Genuine Article" and start growing a traffic
magnet to their web site! You can even get started today without having to write
an article. Just visit http://bizweb2000.com/articles.htm
and gather any of mine you want. You see, I always practice what I preach!
used with permission from Jim Daniels. Jim's free guide to website
marketing and his website
promotion help site show you how to get low-cost website traffic and make
Note: for a more practical look at article writing visit FreedomIdeas.com
Reminder: This page is about how to write articles
to promote your website -- please share this page!