Writing a newsletter
(aka ezine or e-zine) on a regular basis is a great way to keep
people returning to your website. Email marketing, as it is also
known, still works - despite the issues of spam. There are many
tools and resources that show you how to write a newsletter.
How to Write A
Newsletter (Publish an Ezine) to Get Site Visitors To Return (and More)!
How many visitors
to your site ever return?
Not as many
as you would like, I bet!
The thing is,
it's a lot easier and less time-consuming to promote your site to
people who have *already* visited. So how do you do that? Well,
to bookmark your site;
to make your site their homepage (your site had better be good!);
site the next Yahoo! or Blogger or Hotmail (ideal, but not too
an ezine or newsletter!
a newsletter (and get people to subscribe)!
Writing a newsletter
is the BEST WAY to stay in touch with site visitors and existing
At the very
least you can remind them about your website on a regular basis.
But, even better, you get a chance to develop trust between
your visitors and yourself.
And on the
faceless Internet, trust is everything!
Visit this website
Sivasubramanian's Ezine Marketing Centre. Dr Mani's ezine
resource has plenty of free information on ezine publishing.
To quote from
the site, Ezine Marketing Centre lets you:
email newsletters, build huge opt in email lists and get advanced
ezine marketing tips, strategies and secrets right now. Create email
newsletters or ezines to promote your e-business and explode profits
- Advertising tips techniques secrets ebook for high profit email
list building, getting, buying tips and techniques to increase email
You get the
And, Dr Mani
sells plenty of information too, for those willing to invest money
(as well as time) into their ezine publishing efforts.
As with your
website, you need to promote your newsletter and get people to
sign-up. By all means start with your friends and family, and
then try these legitimate methods (please don't send unsolicited
mail - SPAM wastes everyone's time!):
promote your newsletter on your own site
newsletter sign-up form at the top left or top right of as many
of your pages as possible. Offer an incentive to sign-up, sell
the benefits of your newsletter (first notice of the next sale,
for instance, or chance to win something)
windows to encourage sign-ups. A little bit controversial, this,
but pop-ups *do* increase subscriber sign-ups!
announce your newsletter to the world
newsletter announcement mailing lists, follow their announcement
rules, and announce, announce, announce (There are loads of these
lists at http://www.topica.com .)
Writing a newsletter
is a bit difficult not to do yourself, I admit.
What I mean
is that you can find many Perl/CGI scripts that allow you to run
a newsletter, including subscribe and unsubscribe functions, from
your own site. Subscribe Me Lite, written by CGI Script Center,
is probably the best free resource to do this. And you can
always do a search at CGI Resources:
wrote this article in 2001, when no-one had even heard of the expression
spam-filter. Now, to counter the un-relenting spam that we all receive,
spam-filters are everywhere.
this mean to you, the budding newsletter publisher?
Well, it means
that you have to take great care now in what you write in your newsletter.
If you don't, your publishing efforts will be wasted as the spam-filters
will, wrongly, block your newsletter. And few of your subscribers
will read it.
So don't forget
the spam filters when you write your newsletter! Do a check to see
if you need to change any part of it, first, before you send your
a newsletter on a regular basis is a great way to keep people returning
to your website. There are many tools and resources that show
you how. And there are many sites that will publish your newsletter
for free (you can even find free content, for goodness sake).
newsletter and get to know your site visitors - and then let them
get to know you! Be original, if you can, and do make sure your
ezine gets past the spam-filters.
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