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Promote New Content

How to promote new content on your existing website - 7 ways you might like to consider promoting new web site pages. Start with a promotion plan, and then work through it methodically. And continually Promote! Promote! Promote!

Hint: that's the name of my newsletter!


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7 Ways To Promote New Content On Your Website

Welcome to the never-ending world of website promotion a.k.a. internet marketing.

Never ending? Well, not only must you promote your site when you first create it, but then you must find ways to continue to promote it.

And you must find ways to promote the site's new content too.

This article covers 8 ways you can promote new site content and it assumes that you understand the basics of website promotion.

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If you're not sure of the basics, can I politely suggest you read my web site promotion tutorial
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Let's begin.

1) Tell Your Email Subscribers

Tell the subscribers (or customers) on your mailing list. This is an easy first step to take, to promote a site redesign (or to promote new pages on your site).

Your mailing list is your best opportunity to really go into detail about the new content, especially if this new content benefits them. (It does, doesn't it?) If you have built a good relationship with your subscribers, they might even tell you how good/bad the new content is.

Always respond positively to this feedback.

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Don't have a mailing list? Maybe you should think about building one. There are plenty of free/cheap services that will let you send a newsletter. To find out more, read my article: Write A Newsletter To Get Site Visitors To Return!
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2) Tell Your Friends, Family, Anyone

Tell friends, family and others who are in your address book. Make your e-mail personal, and friendly and (better still) just talk about how your site now benefits or involves them.

New for 2011, 2012, 2013, 2017, 2018, 2020...:

The best ways to promote new content on your website must now include the following:

  • Using Facebook - you/your site is on Facebook, isn't it?
  • Using Twitter - ditto

  • Create a YouTube video about the content of you new page and link back to it in the video description.

    A really easy way to convert your articles into video automatically is by using Article Video Robot. AVR allows you to create video for your article with voiceover, animations, all the graphics and it lets you submit your article to 17+ video sites, too.

  • Write guest posts on blogs, making sure you link back to your new page when you do.

3) Tell The Newsgroups/Forums

Tell the newsgroups and online forums about your new content.

This strategy works best if you are a regular contributor, but there are many forums which contain a 'Review My Site' section.

Again, if you focus on benefits, you have a much better chance of people visiting your site.

A great place to find suitable newsgroups is -

4) Find Other Promotion Sources

Search engines are not the only way to promote your site.

For example, webmaster resource sites, freebie sites, and even Britney Spears and Harry Potter fanclub sites may all quite like to know about your new site content. Whatever your site is about, there's a site resource dedicated to it!

For example:

* Got a free SMS site, then add it to this site?

* Got a new worldwide competition, why not add it here?

Use your imagination, and do a search on Google.

5) Write An Article

Writing articles is a proven method of promoting new content. And there are so many sites willing to accept well-written articles.

Don't think you know how to write an article? Just write about what you know or do. It *isn't* difficult, and writing articles can generate lots of website traffic. Here's an article (on writing articles) that can help! - how to write articles

6) Don't Forget Pay-Per-Click Search Engines!

Using pay-per-click (PPC) search engines is an *ideal* way to promote new site content.

You can either add more keywords to a current PPC campaign, driving visitors to your new pages, or you can start a new Pay Per Click campaign.

Either way, you should have traffic visiting your new content in a matter of days (or immediately, if you use Google AdWords).

Learn more about the basics of using pay-per-click search engines here
- pay per click search engines

7) Just Be Creative!

Be creative, and re-use what you've already got!

What do I mean by this? Well, it could mean getting people to visit your new content by:

  • Updating your newsletter welcome message, accordingly
  • Updating relevant email reports
  • Changing the content of a pop-up window
  • Creating a new email signature file
  • Sending a useful tip to a magazine or newspaper
  • Updating existing pages to link to your new content
  • Writing a press release

As I say, website-promotion is never-ending; there are always more ways of promoting your site and its new content. Just make sure you do something to get people to visit your new web pages, eh!


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