Google Adwords Tips

Google Adwords SUPER Tip #8...

The Google Adwords tips below may seem insignificant, but if you test and test again, they may well save you a significant amount of money (even if you do the exact opposite of what the below explains)

So, think about that when you look at this tip...

TURN OFF 'Automatically Optimize Ad Serving' WHILE TESTING

Google allows you to rotate ads evenly to split test one against the other. They even offer to automatically optimize them by serving up your best performing ads more frequently.

When you're testing 3 or more ads, and want to identify the best performer, you want to turn OFF the automatic ad optimizer so each version of your ad is displayed evenly.

It's how I was able to isolate this winning ad, which pulled 0.4% CTR -

How To Have Sex Appeal
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm

... from it's competitors like this one below which pulled 0.2% CTR

How To Be Appealing
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm

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Want to learn much about Google AdWords?

The following free resources might help:

Free Google Adwords Course
- Only the best resources and tips are included on this ever-expanding site. Includes the best free courses like Perry Marshall's course (see below)
5 Days to Success with Google AdWords by Perry Marshall
- This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)
Google Adwords Tips on Squidoo
- Find Adwords tips on Squidoo at the 'lens' above or do a search

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