Google Adwords Tips

Google Adwords SUPER Tip #6...

These Google Adwords tips may seem insignificant, but if you test and test again, they may well save you a significant amount of money. And the only way to know is to test.

CHANGE ONLY ONE WORD WHILE TESTING

Tempting as it may seem, if you change too many variables at once while you're testing ads, you won't know what works - and what didn't.

Change only ONE THING at a time. One word in your headline may get your ad to pull twice as many clicks. Test everything - one at a time.

Here's a dramatic example where I DOUBLED my CTR -

How To Be Charismatic
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm

This ad got 24 clicks, 0.4% click-through rate and I paid $0.05 per click.

How To Be Appealing
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm

This ad got 14 clicks, 0.2% click-through rate and I paid $0.05 per click.

Next SUPER-Tip...

Want to learn much about Google AdWords?

The following free resource might help:

5 Days to Success with Google AdWords by Perry Marshall
This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)

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