Google Adwords TipsGoogle
Adwords SUPER Tip #6... These Google
Adwords tips may seem insignificant, but if you test and test again, they
may well save you a significant amount of money. And the only way to know
is to test.
CHANGE ONLY ONE WORD WHILE TESTING
Tempting as it may seem, if you change too many variables at once
while you're testing ads, you won't know what works - and what didn't.
Change only ONE THING at a time. One word in your headline may
get your ad to pull twice as many clicks. Test everything - one
at a time.
Here's a dramatic example where I DOUBLED my CTR -
How To Be Charismatic
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm
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This ad got 24 clicks, 0.4% click-through rate and I paid
$0.05 per click.
How To Be Appealing
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm
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This ad got 14 clicks, 0.2% click-through rate and I paid
$0.05 per click.
Next SUPER-Tip...
Want to learn
much about Google AdWords?The
following free resource might help: 5
Days to Success with Google AdWords by Perry Marshall This Free 5
day email course from Perry Marshall is rich with content and advice on the psychology
of Google AdWords. Includes important techniques you can use to squeeze the greatest
value out of every click you buy (similar to tips above)
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