Google Adwords Tips

The Google Adwords tips below may seem insignificant, but if you test and test again, they may well save you a significant amount of money (even if you do the exact opposite of what the below explains)

CHANGE ONLY ONE WORD WHILE TESTING

Tempting as it may seem, if you change too many variables at once while you're testing ads, you won't know what works - and what didn't.

Change only ONE THING at a time. One word in your headline may get your ad to pull twice as many clicks. Test everything - one at a time.

Here's a dramatic example where I DOUBLED my CTR -

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Want to learn much about Google AdWords?

The following free resources might help:

1. Free Google Adwords Course
   - Only the best resources and tips are included on this ever-expanding site. Includes the best free courses like Perry Marshall's course (see below)
   
   
2. 5 Days to Success with Google AdWords by Perry Marshall
   - This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)
   
   
3. Google Adwords Tips on Squidoo
   - Find Adwords tips on Squidoo at the 'lens' above or do a search

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