Google Adwords Tips

The Google Adwords tips below may seem insignificant, but if you test and test again, they may well save you a significant amount of money (even if you do the exact opposite of what the below explains)

INCLUDE CTR DETERRENTS
LIKE PRICE/NUMBER

Sometimes you don't want too many clicks on your ads!

Maybe you're testing out different things on your landing page. Or maybe you're on a budget. Or your conversion rates aren't great. Whatever.

By adding CTR deterrents, you can avoid 'casual' clickers. One way is by mentioning the price of your product or service. Another is by listing other 'barriers to entry'.

See an example here -

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Want to learn much about Google AdWords?

The following free resources might help:

1. Free Google Adwords Course
   - Only the best resources and tips are included on this ever-expanding site. Includes the best free courses like Perry Marshall's course (see below)
   
   
2. 5 Days to Success with Google AdWords by Perry Marshall
   - This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)
   
   
3. Google Adwords Tips on Squidoo
   - Find Adwords tips on Squidoo at the 'lens' above or do a search

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