Google Adwords TipsGoogle
Adwords SUPER Tip #4... These Google
Adwords tips may seem insignificant, but if you test and test again, they
may well save you a significant amount of money. And the only way to know
is to test.
USE ALTERNATIVE TEXT FOR
DYNAMIC KEYWORDS
In case the search term typed in by a visitor exceeds the maximum
Headline length Google allows, your ad will display without a Headline
- or a truncated one.
So when you use the 'Dynamic Keywords' feature make sure you include
'Alternative Text' which will show up by default.
Here's 2 examples of this technique -
Next SUPER-Tip...
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value out of every click you buy (similar to tips above)
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