Google Adwords Tips

The Google Adwords tips below may seem insignificant, but if you test and test again, they may well save you a significant amount of money (even if you do the exact opposite of what the below explains)

USE ALTERNATIVE TEXT FOR
DYNAMIC KEYWORDS

In case the search term typed in by a visitor exceeds the maximum Headline length Google allows, your ad will display without a Headline - or a truncated one.

So when you use the 'Dynamic Keywords' feature make sure you include 'Alternative Text' which will show up by default.

Here's 2 examples of this technique -

Next SUPER-Tip >>

Want to learn much about Google AdWords?

The following free resources might help:

1. Free Google Adwords Course
   - Only the best resources and tips are included on this ever-expanding site. Includes the best free courses like Perry Marshall's course (see below)
   
   
2. 5 Days to Success with Google AdWords by Perry Marshall
   - This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)
   
   
3. Google Adwords Tips on Squidoo
   - Find Adwords tips on Squidoo at the 'lens' above or do a search

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