Google Adwords Tips

The Google Adwords tips below may seem insignificant, but if you test and test again, they may well save you a significant amount of money (even if you do the exact opposite of what the below explains)

KEEP TESTING ONE AD AGAINST ANOTHER - ALL THE TIME

With Adwords, you're on a never-ending quest for perfection!

Every test you run, every improvement you make, every tweak that works will improve your CTR, lower your cost per click and boost your traffic.

See this example of how I saved money and enhanced CTR... without testing, I'd have spent an extra $4 and got 0.2% fewer clicks over the period of this test.

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Want to learn much about Google AdWords?

The following free resources might help:

1. Free Google Adwords Course
   - Only the best resources and tips are included on this ever-expanding site. Includes the best free courses like Perry Marshall's course (see below)
   
   
2. 5 Days to Success with Google AdWords by Perry Marshall
   - This Free 5 day email course from Perry Marshall is rich with content and advice on the psychology of Google AdWords. Includes important techniques you can use to squeeze the greatest value out of every click you buy (similar to tips above)
   
   
3. Google Adwords Tips on Squidoo
   - Find Adwords tips on Squidoo at the 'lens' above or do a search

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